![]() The announcement from Adidas comes at a time of rising antisemitism and islamophobia after the outbreak of the Israel-Hamas war. CEO Bjorn Gulden, who took over after the Yeezy breakup, is leading an effort to recover from the loss of the profitable Yeezy business. The company included the possible write-off of the remaining Yeezy inventory in its outlook Wednesday for its earnings this year, narrowing its expected loss to 100 million euros from an earlier prediction of 450 million euros, thanks in part to the earlier two releases of Yeezy shoes. Part of the profits went to groups like the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, run by social justice advocate Philonise Floyd, the brother of George Floyd. The shoe and sports clothing company, which cut ties with Ye in October 2022 after he made antisemitic remarks online, has sold 750 million euros worth of the shoes in two stages earlier this year through Adidas smartphone apps and its website. The company will decide in the coming weeks whether or not to do a third release of the shoes next year to generate more donations to groups fighting antisemitism. Whether you’re new to running or can rattle off your top three sneaker models and numbers, this is the complete list of Nike’s current running shoes.FRANKFURT, Germany (AP) - Adidas said it might have to write off the remaining 300 million euros ($320 million) worth of Yeezy shoes left unsold after it cut ties with rapper Ye, formerly known as Kanye West. Nike’s come a long way from putting outsoles in the waffle iron, and the brand now boasts a plethora of sneakers that are built to help you tackle speed, performance, agility and more. Nike has continued to push the boundaries of running with new technologies and materials every year. What was considered revolutionary from a performance standpoint has now become a universally recognized lifestyle sneaker. One of the first official sneakers was the Tiger Cortez. Bowerman tinkered with shoes to make the spikes perfect for his athletes, using them as guinea pigs for new models. While Nike pushes forward some of the most innovative and technical gear in the sportswear market today, its bread and butter are running shoes.īowerman was a track and field coach for 23 years at the University of Oregon and Knight was one of his runners, so the two worked together to design sneakers that would help track athletes shine during competitions - and feel good on their days off, too. Nike was officially born in 1971 and now holds eight registered patents on its designs. After tweaking the outsole in a waffle iron, Bowerman experimented with athletes at the University of Oregon to figure out what worked on running shoes and what just didn’t. ![]() ![]() ![]() Bowerman and Knight initially sold Onitsuka Tiger shoes that they imported from Japan. Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page.īack in 1964, Bill Bowerman and Phil Knight teamed up to create Blue Ribbon Sports, a sneaker brand that has grown immensely from its humble roots into what we know today as Nike.
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